Learn more about Rugged Geek

Our Story

Rugged Geek was founded by university friends at a crossroad in their lives. With experience in product development, finance and marketing, the friends decided to take the leap and say goodbye to being bent over by Corporate America. With families to feed and motivation to succeed, they combined their life experiences and their bottle money, to start their own business and create their own success.


After attending many technology and automotive tradeshows, they came up with a product that was a perfect fit for their lives in the USA/Canada. A product that solved a problem they had seen their parents, grandparents, friends and family struggle with all their lives. The age-old problem of how to jump start a car safely.


With safe lithium battery technology hitting the market, they decided to go “all in” and design and manufacture a safe and portable lithium jump starter. Not like the rest of the products on the market made overseas but something that was designed for North American markets and something they would be proud to use and share with their families. This product needed to be practical for daily use and useful in an emergency situation as well. Rugged Geek was born.

Our Products

Our first product was a portable emergency lithium jump starter that took away the fear that people had of jump starting a vehicle for the last 100 years, we called this technology INTELLIBOOST. No more sparks, no more worries about doing it wrong and no more having to ask a stranger to come out in the cold to help you. Our products solved all of those problems. You now no longer need another person to jump start your car. You can do it by yourself and be back on the road in a few minutes. So simple and helpful that every vehicle in the world should have one, yet also practical for charging your phone or other devices. We all need a Rugged Geek.


With the changing world we live in, more and more people are looking to get outside and enjoy nature, work in remote locations and have emergency backup power. With Natural disasters, frequent power outages and our increasing dependence on electronics, the need for portable power has never been greater. Seeing this demand and based on customer feedback, we have introduced a line of portable power stations. The Rover line of portable power stations was born.

Our values

The foundation of Rugged Geek is based on our small-town roots and traditional values: good customer service and treating customers the way we would want to be treated. These values are rare in the world today and core to accomplishing our mission at Rugged Geek. We listen to our customers and put them first.


Check out our quality selection of portable jump starters and power stations. We know that in this ever-changing world you will find a need for our products. When they save the day you for you, we know you will be silently thanking us for taking the leap.


Thank you for being a part of our success.

Learn more about Rugged Geek

Our Story

Rugged Geek was founded by university friends at a crossroad in their lives. With experience in product development, finance and marketing, the friends decided to take the leap and say goodbye to being bent over by Corporate America. With families to feed and motivation to succeed, they combined their life experiences and their bottle money, to start their own business and create their own success.


After attending many technology and automotive tradeshows, they came up with a product that was a perfect fit for their lives in the USA/Canada. A product that solved a problem they had seen their parents, grandparents, friends and family struggle with all their lives. The age-old problem of how to jump start a car safely.


With safe lithium battery technology hitting the market, they decided to go “all in” and design and manufacture a safe and portable lithium jump starter. Not like the rest of the products on the market made overseas but something that was designed for North American markets and something they would be proud to use and share with their families. This product needed to be practical for daily use and useful in an emergency situation as well. Rugged Geek was born.

Our Products

Our first product was a portable emergency lithium jump starter that took away the fear that people had of jump starting a vehicle for the last 100 years, we called this technology INTELLIBOOST. No more sparks, no more worries about doing it wrong and no more having to ask a stranger to come out in the cold to help you. Our products solved all of those problems. You now no longer need another person to jump start your car. You can do it by yourself and be back on the road in a few minutes. So simple and helpful that every vehicle in the world should have one, yet also practical for charging your phone or other devices. We all need a Rugged Geek.


With the changing world we live in, more and more people are looking to get outside and enjoy nature, work in remote locations and have emergency backup power. With Natural disasters, frequent power outages and our increasing dependence on electronics, the need for portable power has never been greater. Seeing this demand and based on customer feedback, we have introduced a line of portable power stations. The Rover line of portable power stations was born.

Our values

The foundation of Rugged Geek is based on our small-town roots and traditional values: good customer service and treating customers the way we would want to be treated. These values are rare in the world today and core to accomplishing our mission at Rugged Geek. We listen to our customers and put them first.


Check out our quality selection of portable jump starters and power stations. We know that in this ever-changing world you will find a need for our products. When they save the day you for you, we know you will be silently thanking us for taking the leap.


Thank you for being a part of our success.